In The Meantime...Are You A Manatee?

I'm going to be honest with you, dear readers. I planned to bring you a pretty in-depth and extensive story today but my week has been slammed and it simply isn't finished. So, rather than give you something hastily thrown together I will instead postpone it until next Wednesday. I think you'll find it worth the wait.

In the meantime let's talk about what not to do if you want to sell clothing to Girls Who Eat Lunch. Last week Target was caught with their color wheel down around their ankles for this glorious color christening controversy.


Do you see the problem? Same dress, identical color choices, different color names for the Plus sized garment. If you eat lunch you don't get to wear "Dark Heather Grey". Instead the identical dress in the same color is called "Manatee Grey".  When a 49-year-old California curvy girl started a Twitter sensation by pointing out the discrepancy between the two labels Target scrambled to do damage control.

It should be noted that Manatee Grey is a seasonal color that is found all over — for towels, T-shirts and more. The problem apparently stems from two separate sets of buyers labeling the Missy and Plus sizes independently from each other. Target has apologized and the labels on both garment now simply read "Grey".

But wait, there's more. Target has also had to pull an entire line of sandal flats with the unfortunate name, "Orina".


In Spanish, Orina is a proper name but it also means "to urinate". These name on these sandals has been removed from store displays and online descriptions.

Lest you think I've got it in for Target Nordstrom, Dillard's, Urban Outfitters and Anthropologie all sell products with this unfortunate moniker.

What do you think? Have we so exhausted the lexicon of color names that what's left is potentially insulting, off-putting, or just plain funny?